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Regaining of momentum

Faced with the need to regain lost marketplace momentum,[25][28] Intel unveiled its new product development model to regain its prior technological lead. Known as its "tick-tock model", the program was based upon annual alternation of microarchitecture innovation and process innovation.

In 2006, Intel produced P6 and NetBurst products with reduced die size (65 nm). A year later it unveiled its Core microarchitecture to widespread critical acclaim;[29] the product range was perceived as an exceptional leap in processor performance that at a stroke regained much of its leadership of the field. In 2008, Intel had another "tick," when it introduced the Penryn microarchitecture, which was 45 nm. Later that year, Intel released a processor with the Nehalem architecture. Nehalem had positive reviews.

Intel was not the first microprocessor corporation to do this. For example, around 1996 graphics chip designers nVidia had addressed its own business and marketplace difficulties by adopting a demanding 6-month internal product cycle whose products repeatedly outperformed market expectation.

SALE OF XSCALE PROCESSOR BUSINESS